Conestoga Tile proudly presents Feras Irikat, Director of Design and Marketing at Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone and ceramic tiles.
Please join Mr. Irikat as he shows participants how and why trends are born and the way to analyze the drivers and signs to spot those trends. Participants will be able to:
- Explain the differences between a trend tracker and a trend master.
- Capture, process and analyze trend signs and other research materials in the mindset of a trend master.
- recognize the evolution of design trends in current design and the influences behind them.
- Identify market strategies and propose innovative ways to reach new audiences.
- Identify the ever-changing consumer and explain how design influences their purchasing decision.
- Examine the latest looks in home design and colors.