1. Superior customer service
   The customer is our boss. The more we can do to keep them happy, the more they will return to do more business with us.
2. Take good care of employees
   Take care of your employees in fair compensation and good working conditions and they will repay you in loyalty, respect and commitment to the company and its principles.
3. Honesty
   Be honest with your customers, your employees and your suppliers and they will be honest with you.
4. Integrity
   Show integrity in your daily activities and you will gain respect.
5. Provide good equipment and keep it in good working order
   Providing good, well-maintained equipment will create good working conditions and efficiency in the workplace.
6. Keep ahead in technology and products
   The best way to keep ahead of competition is to stay on the cutting edge of technology and provide the latest in new products.
7. Be aggressive
   Keep moving ahead in sales effort and productivity. There is no middle ground. You are either moving ahead or falling back. If you are standing still, you are moving backwards. Don't be complacent.
8. Respect suppliers
   Suppliers are the lifeline of your business. Do everything you can to keep your suppliers strong. A weak supplier becomes a poor source of supply.
9. Be active in industry affairs
   By being active in industry affairs, your reputation as a major player will benefit you when new suppliers are looking for the best source for marketing their products. On a local level, you are benefited when a customer is looking for the best source of supply.
10. If it's good for tomorrow, it's good for today
    Act promptly. Don't procrastinate when a decision has been made for a new sales promotion, taking on a new product, buying new equipment, changing a policy, or any other element of change that you feel will be of benefit to the company.

A final note: Without a plan…failure will come as a surprise.